La Porta —
2021
La Porta Srl
Logo redesign for "La Porta Srl", a door-and-window shop in Frosinone, Italy.
The original logo was quite descriptive as if featured a door indeed. We wanted to keep that immediacy while simplifying and updating the design. We went through several iterations aiming to find the right balance between abstraction and figuration.
The final design merges a stylized top-view architectural representation of a door with the speck of light projected on the floor in the act of opening it.
Below you can see the former logo, some preliminary sketches, a number of discarded iterations and the final design.
The original logo was quite descriptive as if featured a door indeed. We wanted to keep that immediacy while simplifying and updating the design. We went through several iterations aiming to find the right balance between abstraction and figuration.
The final design merges a stylized top-view architectural representation of a door with the speck of light projected on the floor in the act of opening it.
Below you can see the former logo, some preliminary sketches, a number of discarded iterations and the final design.